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By: James Gardner|21 December, 2011|Categories: Blog
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Not everything new is good. Just because it is new doesn’t make it right. And, of course, doing things first, is not necessarily all you need for success. I don’t know if you’ve noticed, but there’s almost always this unhealthy dose of cynicism about innovation efforts. It comes about because people have a history of being burned by new stuff…
Read more »By: Hutch Carpenter|14 December, 2011|Categories: Blog
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Customers, properly, have been having a renaissance of sorts in terms of business thinking. Peter Drucker famously espoused a very customer-centric business philosophy. Nowadays, social CRM represents the return of a customer-first orientation. Last year, Altimeter published the 18 use cases of social CRM. Included in those use cases were several that relate to innovation. Customers are a rich source…
Read more »By: Spigit|06 December, 2011|Categories: Press Releases
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Game Mechanics Make Customer Co-Creation More Streamlined and Fun PLEASANTON, CA, Dec 06, 2011 (MARKETWIRE via COMTEX) – Spigit, the crowd innovation company, today announced enhanced game mechanics, crowd collaboration and social ideation for SpigitEngage for Facebook version 2.0, helping organizations everywhere tap into the wisdom and engagement of over 800 million active Facebook users. “Today’s workers and consumers are…
Read more »By: James Gardner|29 November, 2011|Categories: Blog
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The other day, I had occasion to prepare an adoption forecast for a service, and, like any good innovator who knows anything, I formulated my answer using a nice s-curve shaped curve. S-curves are such a useful tool for forecasting the adoption of anything – particularly anything that involves communication and collaboration – because they describe how the phycology of…
Read more »By Steve Sechrist Nov 16, 2011 Getting customer feedback into new products has always been a good idea. Now Pleasanton, CA based Spigit, a self-described crowd innovation company, is making a game of that process with its new FaceOff application. By turning voting on brand directions into a game, the company looks to engage their customers while generating new ideas.…
Read more »By: Courtney Boyd Myers Does crowdsourcing innovation work? Yes, and here’s how. It may come as no surprise that 98% of business and government executives say innovation will be critical to the success of their organizations over the next five years. I suppose that 2% compromise the hot dog stand chefs in New York City. Many believe that innovation is by nature a social…
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