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Broken Forecasting
The other day, I had occasion to prepare an adoption forecast for a service, and, like any good innovator who knows anything, I formulated my answer using a nice s-curve shaped curve. S-curves are such a useful tool for forecasting the adoption of anything – particularly anything that involves communication and collaboration – because they describe how the phycology of…
Read more »Spigit’s FaceOff App Turns Customers into Brand Consultants
By Steve Sechrist Nov 16, 2011 Getting customer feedback into new products has always been a good idea. Now Pleasanton, CA based Spigit, a self-described crowd innovation company, is making a game of that process with its new FaceOff application. By turning voting on brand directions into a game, the company looks to engage their customers while generating new ideas.…
Read more »Does crowdsourcing innovation work? Yes, and here’s how.
By: Courtney Boyd Myers Does crowdsourcing innovation work? Yes, and here’s how. It may come as no surprise that 98% of business and government executives say innovation will be critical to the success of their organizations over the next five years. I suppose that 2% compromise the hot dog stand chefs in New York City. Many believe that innovation is by nature a social…
Read more »Spigit Launches App Where Consumers Can Virtually “FaceOff”
PLEASANTON, CA–(Marketwire – Nov 15, 2011) – Spigit, the crowd innovation company, today announced the launch of their “FaceOff” application, a new brand ideas game. FaceOff allows consumers to contribute and vote on ideas that they’d like their favorite brands to pursue, and identifies ideas with the top potential for further development. Spigit will be demonstrating FaceOff at the Enterprise…
Read more »Economy Could Hinder U.S. Innovation
John Schwartz explores how the economy and lack of engineers is hindering U.S. innovation. There is competition with India and China who produce almost 1 million engineers annually. How can the U.S. maintain its edge? Will the U.S. be the origin of the next big thing?
Read more »Spigit Wins Silver in Best in Biz Awards 2011 as Enterprise Product of the Year
November 09, 2011 14:55 ET Crowd Innovation Solution Recognized by Press and Analyst Community PLEASANTON, CA–(Marketwire – Nov 9, 2011) – Spigit, the crowd innovation company, has been named a silver winner in the Enterprise Product of the Year category in the Best in Biz Awards, the only national business awards program judged by members of the press and industry…
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