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Spigit’s FaceOff App Turns Customers into Brand Consultants

By Steve Sechrist Nov 16, 2011 Getting customer feedback into new products has always been a good idea.  Now Pleasanton, CA based Spigit, a self-described crowd innovation company, is making a game of that process with its new FaceOff application. By turning voting on brand directions into a game, the company looks to engage their customers while generating new ideas.…

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Does crowdsourcing innovation work? Yes, and here’s how.

By: Courtney Boyd Myers Does crowdsourcing innovation work? Yes, and here’s how. It may come as no surprise that 98% of business and government executives say innovation will be critical to the success of their organizations over the next five years. I suppose that 2% compromise the hot dog stand chefs in New York City. Many believe that innovation is by nature a social…

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