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Not everything new is good. Just because it is new doesn’t make it right. And, of course, doing things first, is not necessarily all you need for success. I don’t know if you’ve noticed, but there’s almost always this unhealthy dose of cynicism about innovation efforts. It comes about because people have a history of being burned by new stuff…

Customers, properly, have been having a renaissance of sorts in terms of business thinking. Peter Drucker famously espoused a very customer-centric business philosophy. Nowadays, social CRM represents the return of a customer-first orientation. Last year, Altimeter published the 18 use cases of social CRM. Included in those use cases were several that relate to innovation. Customers are a rich source…