By: Spigit|23 May, 2012|Categories: Press Releases
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Former Saba Software Executive Will Lead Development of Spigit’s Social Innovation Software PLEASANTON, CA–(Marketwire – May 23, 2012) – Spigit, the leader in social innovation software and services, today announced that Madhukar Govindaraju has joined the Company’s executive team as the senior vice president of Engineering and Technology to drive the evolution of Spigit’s social innovation software. Govindaraju joins Spigit…
Read more »By: James Gardner|18 May, 2012|Categories: Blog
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By: James Gardner | May 18, 2012 So, succumbing to the hype, I rushed out the other day and bought myself one of those new Nike FuelBands. I first saw one on the wrist of my colleague Gareth, who pronounced it the deus ex machina of exercise and weight loss reduction. I saw it and imagined myself tipping into a…
Read more »By: Spigit|16 May, 2012|Categories: Press Releases
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New Site Crowdsources New Way to Value Markets and Companies PLEASANTON, CA and PALO ALTO, CA–(Marketwire – May 16, 2012) – Spigit, the leader in social innovation software and services, and Aragon Research, a new technology focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, today announced the launch of the Open Forecast…
Read more »By: Hutch Carpenter|16 May, 2012|Categories: Blog
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By: Hutch Carpenter | May 16, 2012 On Twitter, I asked this question: When firms talk about being customer-centric today, what are they actually *doing*? FB page? Reacting to tweets? Sentiment analysis? #scrm— Hutch Carpenter (@bhc3) May 15, 2012 I asked it, as I had a conversation in recent days with a fellow from a large corporate. Customer-centricity was recently…
Read more »By: Spigit|07 May, 2012|Categories: Spigit in the News
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By: Kelly Liyakasa If you want better results from employees and customers, let them play. At least, that’s what industry experts are saying about gamification, or “gamifying” business processes. Using game mechanics to influence behaviors has emerged as a viable means for companies to achieve desired results. For companies that want more attention, participation, and, of course, business, it’s an…
Read more »By: Hutch Carpenter|04 May, 2012|Categories: Blog
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By: Hutch Carpenter | May 4, 2012 Read this comment by George Ciardi from a discussion about why products fail in the Market Research Group on LinkedIn: While proper research could certainly be part of the blame for the failure of some new products, I also see the realities of business pressures to launch “no matter what the research says”.…
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