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Game On: Gamification Strategies Motivate Customer and Employee Behaviors

By: Kelly Liyakasa If you want better results from employees and customers, let them play. At least, that’s what industry experts are saying about gamification, or “gamifying” business processes. Using game mechanics to influence behaviors has emerged as a viable means for companies to achieve desired results. For companies that want more attention, participation, and, of course, business, it’s an…

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