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By: Hutch Carpenter | November 8th, 2012 When I first joined Spigit over three years ago, the distinct impression I had was that innovation management platforms were the next generation of social, crowdsourced digital suggestion boxes. Almost like an ERP for ideas, a go-to place to post that idea you’ve always had. An advantage of developing a large roster of…

By: Hutch Carpenter | November 7th, 2012 Gathering and channeling community feedback is a critical element in the crowdsourcing process. The objective is to combine each individual’s slice of the “truth” – knowledge, values, decision frameworks – into a collective wisdom about highest potential ideas. As James Surowiecki has noted, individual judgment aggregated this way performs better than a few…

By: Hutch Carpenter | July 27th, 2012 More and more, customer-centricity is becoming a thing. As in, an increasingly important philosophy to companies in managing day-to-day and even longer term planning. In comes in different forms: design thinking, social CRM, service-dominant logic, value co-creation. But it’s not pervasive at this point. Companies still are spotty on how much they integrate customers…

By: Hutch Carpenter | June 5, 2012 Just did the math to figure out Vi’s college savings. Now: where the fuck am I going to get the required $1,000/month required?— Ryan Wilcox (@rwilcox) May 19, 2012 Social media. A rich source of insight and opportunity for companies. Why, it’s an article of faith that customers are talking…on their terms…where they…

By: Hutch Carpenter | May 16, 2012 On Twitter, I asked this question: When firms talk about being customer-centric today, what are they actually *doing*? FB page? Reacting to tweets? Sentiment analysis? #scrm— Hutch Carpenter (@bhc3) May 15, 2012 I asked it, as I had a conversation in recent days with a fellow from a large corporate. Customer-centricity was recently…

By: Hutch Carpenter | May 4, 2012 Read this comment by George Ciardi from a discussion about why products fail in the Market Research Group on LinkedIn: While proper research could certainly be part of the blame for the failure of some new products, I also see the realities of business pressures to launch “no matter what the research says”.…