The Financial Industry and Spigit
![]() Overview: With much of the financial industry dealing with the contention associated with an economic downfall unseen since the Great Depression, the need to reestablish and reaffirm individual company brand and messaging is imperative. While retaining loyal customers and obtaining new prospects is the priority for the majority of institutions, this task must be approached in a way that solves both the issues of increased customer satisfaction and cost savings. Challenge: To address these issues, the financial industry needed a way to tap into the collective intelligence of both its internal businesses and customer communities. At the time, this global financial customer had no way of collecting ideas and new ways of innovating, aside from a suggestion box. It needed a tool that eliminated the noise of the crowd and surfaced the most pertinent ideas. These newly generated ideas and new way of thinking is key to the revival and survival of financial leaders today. Solution: This global banking leader chose Spigit's idea management software platform to harness innovation for the purpose of driving bottom line growth. By creating an internal facing community structured by categories and driven by user incentives and rewards, our customer was able to gain visibility into company pain-points and begin solving real problems. By combining social networking tools such as discussion threads and blogs, along with comprehensive reporting and analytics, Spigit's platform has allowed this company and other leaders in the financial industry to generate tangible data around community health and activity. This company has received over two thousand ideas around process improvements and internal business sectors, and has successfully implemented one hundred of these ideas. By providing their employees with a voice, this customer has empowered its company to innovate on a global scale. Use Spigit for Financial with: EnterpriseSpigit - leverage your expansive employee base for the brightest ideas
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