Delivering business purpose for social media, Spigit allows companies to capture ideas from their customers on Facebook
Pleasanton, CA- March 8, 2011 — Spigit, the world leader in innovation management software, today announced the availability of the first innovation management solution for Facebook®. The platform allows companies to create an engaging community that integrates marketing campaigns with idea management, increasing brand awareness and facilitating an active relationship between business and customer. By allowing companies to crowdsource innovation through idea generation campaigns and contests, SpigitEngage for Facebook is putting business purpose into social media.
“For a year, Overstock.com has had great success using the Spigit Innovation Management solution,” said Patrick Byrne, CEO, Overstock.com. “With a need to rise above social media and focus on social business, SpigitEngage for Facebook will allow our existing online community to reach out and provide feedback to us on their own terms. This is the first integrated solution that incorporates idea management, innovative marketing and customer outreach all in one social location. It will enable our customers to generate ideas to transform our business continually.”
SpigitEngage for Facebook allows companies to easily connect with their external customers and is seamlessly integrated with Facebook’s social network. The solution is powered by Spigit’s intelligent backend ideation engine and allows companies to collect ideas and contact information from Facebook’s community of over 500 million people. By leveraging the wisdom of the crowds, companies are able to maximize the value of their Facebook page, creating a source of cost saving and innovative ideas for their businesses.
“SpigitEngage for Facebook will allow us to engage our passionate and loyal fanbase on a much deeper level,” states Tom Blanda, Senior Executive, Oakland Raiders. “By facilitating social conversations on Facebook, we can create unique and impactful marketing campaigns that resonate with our current supporters; uncovering new ideas from the Raider community that will help us develop and leverage the power of our fans.”
By integrating an innovation management solution into Facebook, companies can execute marketing programs with purpose, allowing customers to suggest and develop ideas in a way that keeps them coming back; letting marketing measure and control success. Reaching out to customers in a relaxed and social environment to gather feedback, new ideas and suggestions, aids in improving company brand and builds lasting relationships.
“SpigitEngage for Facebook instantly transforms social media into social business,” says Paul Pluschkell, CEO and Founder of Spigit. “Combining Spigit’s expertise as the world leader in social idea software with Facebook’s massive reach, SpigitEngage creates actionable insight from social discovery. Facebook built the dominant platform for users, Spigit added the intelligence.”
Learn more about SpigitEngage for Facebook at spigit.com.Supporting Resources
General availability of SpigitEngage for Facebook is March 8, 2011 in North America, South America and EMEA, with resell focus in Latin America by Orion Solutions®About Spigit
Spigit is the leading provider of collective idea management software, connecting employees, customers and business partners for innovation and insight discovery. Using enterprise-grade social technology, Spigit’s software taps into the collective intelligence of an organization and transforms it into actionable, predictive information. By incorporating incentives, idea graduation, idea trading and real-time analytics, Spigit allows companies to harness the social capital within. Our technologies are used by the largest and most innovative companies in the world including: AT&T, Southwest Airlines, Overstock.com, AAA, and Lloyds TSB. Spigit currently powers innovation projects at numerous Fortune 2000 companies and has been named one of JMP Securities’ 2011 “Hot 100” software companies, Best of Software Interop 2008 and is listed on the AlwaysOn Global 250 list, the power list of the top 250 private global technology companies. For more information, visit www.spigit.com.