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As a highly regulated industry, insurance is going to be risk averse by nature, causing companies to be more cautious when it comes to being open. Despite the relative flatness of the industry, history has shown that the insurance industry has managed to steadily trudge along without experiencing the major upheavals that have been seen in many other sectors in recent years. But greater competition and the rise of ever-larger companies are forcing the surviving players to get creative in a fight for market share. Companies that seize the opportunity to innovate first will have a distinct advantage to survive and lead within their industry. By utilizing the incredible reach and scalability of Spigit’s crowdsourcing capabilities to ask the right questions and gain insight from the community that executive leadership can’t or won’t, you put yourself at the forefront of uncovering ideas that will deliver unexpected, invaluable business value.