BIF-8 Storyteller Spotlight: James Gardner


Katherine Hypolite
July 24, 2012

There’s a lot to be said for hard work, but not if you don’t enjoy it.

Gamification advocate James Gardner says a little entertainment on the job has positive organizational benefits that keep workers engaged and more productive. The trick is to figure out what makes a game fun and apply those elements to a work situation.

“It’s the spoonful of sugar argument,” Gardner says. “Boring is not an engagement strategy that works in anything other than the short term.”

The sea of cubicles that has inundated global business in the past several decades brings with it a growing concern about boredom in the workplace. In such an environment, how does an organization keep its employees constructively involved in their own jobs?