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By Scott Fulton, Verizon Solutions Lab | October 5th, 2012

Take brainstorming at your company to a new level.

Think about how much faster you could get a product to market if you knew which features would generate the most interest. Imagine how much more effective your marketing campaign would be if you truly understood what drives your potential customers to visit your website.

These are just a few of the benefits of a technique called crowdsourcing, a concept that can help you and your business realize goals more efficiently. Crowdsourcing enables individuals and small businesses to consult with a community of willing contributors about a specific idea, business goal, or project via any connected device. It also provides businesses with the tools they need to weigh and analyze the multitude of responses and suggestions and exchange dialog with that community. The best crowdsourcing tools help you and your business put the best suggestions to good use.