By Jeff Barrett, The Washington Times | October 17th, 2012
WASHINGTON, October 17, 2012 — As someone who uses crowdsourcing and social media in my day job, I’m always fascinated by those innovating and expanding the field.
Paul Pluschkell, CEO and Founder at Spigit, took the time to answer my questions about crowdsourcing, mobile and what is next for Spigi an innovation engine that drives growth through collaboration, social features, gamification, and workflow.
Spigit helps the likes of Citi, Estee Lauder, Overstock.com, Allstate and AAA power challenges and strategic problem-solving, connecting employees at the edge to decision-makers are core, and gives everyone in the organization a voice.
The Company also recently introduced a free crowdsourcing platform – ICON
1. Explain ICON and what it brings to crowdsourcing?
Everyone deserves the chance to drive change, innovate, and create something iconic, and ICON allows you to do just that. The consumerization of the enterprise is not a fad. ICON is instant crowdsourcing for anyone who needs to gauge the reaction of a group on any subject.
Anyone can start a private invite-only, public, or company-wide instant community at no cost. Employees that talk to your customers daily need to be empowered for change. Executives need to make decisions using real-time data from the edge – not static data that makes predictions based on past results.
ICON is quite different from traditional ways of gathering feedback, like surveys and panels, because those operate on people’s memories of what happened in the past and are retrospective. ICON captures what crowds are thinking right now and uses pairwise comparison to surface the most popular ideas to deliver actionable insight in real-time. It gives employees and companies an edge in bringing new product, service, or process ideas to fruition more quickly through collaboration.
2. How do you see crowdsourcing platforms evolving?
Crowdsourcing has evolved significantly over the last several years. It started as a promising tool and has developed into a proven method. The platforms are getting much more clever about aligning crowds’ behaviors (and efforts) to actual business models and processes. Business hasn’t changed – but the way we do business to remain competitive.
There is not much use in getting a crowd together and not having it contribute in some structured, goal oriented way.
Adding this self-organizing, intelligence resource to existing business processes has synergistic effects.
3. What trends in mobile are you watching closely?
The emergence of mobile as the primary interface for enterprise users is one and brings your own device is the other. In general, we see mobile as the only interface for most of our technology in the medium and long term. Our technology is already being designed for build-once, deploy everywhere, – we see that as the key trend right now.
Coupled with BYOD will be BYOS (bring your own software). Consumers are adopting technology at a much faster rate than enterprise employees – soon enterprises will accept and not block the consumerization of the enterprise movement to support faster growth and greater productivity.
4. What’s next for Spigit?
We are continuing to innovate and are working on the next generation of innovation science – things that will change the way people think about how to drive innovation in organizations.
We’re putting a big focus on social algorithms that continue to make sure all of the right people are collaborating at the right time and that the right people see the results.
Another area of interest to us is coupling the crowds where we build directly to the process of executing innovation in organizations. Crowds can spot opportunities, generate ideas, and help you choose the best ones, at scale. But there is increased value in having crowds actually execute and take action at scale.
5. What is the future of social media – its next evolution?
Social media is evolving from being the social dial tone, or plumbing, to being more relevant with business context and execution. While some companies have social networks already in place.
It turns out that many of the employees are underutilizing them because they don’t understand the value they provide. That’s what we do at Spigit – we inspire your employees to use social networks in ways that lead to business growth. Social Innovation drives growth through collaborative intelligence and problem solving.
Jeff Barrett is a recognized leader in public relations, experiential marketing, and social media
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