Spigit's Social Innovation Platform Updates Improve Engagement and ROI

By Katie Ingram (@ieyingram) – CMS Wire | February 6th, 2013

Social innovation software provider, Spigit has announced a series of engagement and ROI-centric updates to its platform.

The Spigit Marketing Solution

Part of the social enterprise field, Spigit aims to help “organizations unleash the creativity of employees, customers and partners to find transformative ideas that drive growth.” In other words, Spigit uses crowd-sourcing, games mechanics and big data analytics to improve employee and customer engagement, product development and create better company revenue.

Some of the Spigit tools include SpigitFusion, an evaluation and implementation platform, integration tool SpigitEngage for Facebook and SpigitEngage for Jive, a tool that that can integrate with the Jive Software platform. Recently, Spigit announced it had acquired business intelligence provider Crowdcast to improve its social innovation offerings…