The Pros and Cons of Crowdsourcing

Judith Aquino, | February, 2013

You’ve seen them on television and social media: crowdsourced advertisements that have been commissioned by companies and supplied by the public. Companies from global enterprises to small businesses have learned that tapping into the creativity of the masses can be an effective way to get fresh content.

As every marketer knows, churning out a steady stream of new and engaging messages can be difficult. Thanks to social media platforms, however, using crowdsourcing techniques to gather content created by the people for the people is easier than ever…