| PLAN | DESIGN | ASSIST | LAUNCH |
| Envision, Purpose & Objectives |
Site Configuration, Templates & Community Architecture | Innovation Challenges / Idea Seeding |
Go / No Go |
| Define and Assemble Core Customer Team | Themes and Customer Site Branding | Moderator Plan |
Ideate / Moderate / Graduate |
| Initial Site Build | Community Incentives |
Measurement and Reporting |
Challenge Retrospective & Calibrate |
| Kick-Off Meeting | Administrator Overview |
Communication Plan |
Communicate Progress |
| Develop Governance Plan | Pre Production Preparation |
Incentive Plan |
Ideate / Moderate / Graduate |
| Develop Launch Plan | Integration |
Training and Support
Plan |
Challenge Retrospective |