AT&T needed a way to reach and ideate with over 130,000 employees globally, and source and develop new product and service innovations.
AT&T developed the TIP program, built on Spigit, along with new structures and processes for internal challenges and open forums, where ideas are refined by peers and leadership.
The program has yielded significant ROI to date, resulting in numerous revenue-generating initiatives, including new global marketing campaigns, service plans, and apps.
“This is a program that gets people excited. Normally, front-line employees could never get an audience with executive leadership, but with TIP it’s a regular occurrence.”Abhi Ingle