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AT&T USES SPIGIT TO POWER THE TIP PROGRAM

CROWDSOURCED IDEATION DRIVES NEW PRODUCTS, EARNS OVER $44M IN SEED FUNDING

This webinar features Brett Havens, Director of Innovation at AT&T. Havens runs The Innovation Pipeline (TIP) at AT&T, a dynamic online innovation management platform powered by Spigit.

 



CHALLENGE

AT&T needed a way to reach and ideate with over 130,000 employees globally, and source and develop new product and service innovations.

SOLUTION

AT&T developed the TIP program, built on Spigit, along with new structures and processes for internal challenges and open forums, where ideas are refined by peers and leadership.

RESULTS

The program has yielded significant ROI to date, resulting in numerous revenue-generating initiatives, including new global marketing campaigns, service plans, and apps.

“This is a program that gets people excited. Normally, front-line employees could never get an audience with executive leadership, but with TIP it’s a regular occurrence.”

Abhi Ingle

Vice President Ecosystem and Innovation, AT&T