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How does a 149 year old company with over 17,000 employees worldwide find valuable ideas to pursue to solve its biggest challenges?
Just ask Jeff George, VP of Americas R&D at one of the top consumer packaged goods companies in the world and Spigit customer, Campbell Soup Company.
Recently, an article on HR Daily Advisor written by George was published highlighting how his team utilizes crowdsourced innovation to surface the best ideas from their employee-base to solve business challenges and uncover opportunities. Not only has this had a profound effect on their culture, it has become a tremendous way of engaging employees.
He shares several insightful tips that has helped his team create a culture where employees feel part of the company’s innovation process, and have the ability to participate and collaborate with each other wherever they are in the world.
Here are a few key takeaways from the article:
At Spigit, we often talk about how important it is for companies to take advantage of the collective intelligence of their employees. Campbell Soup Company is a perfect example of what happens when a company goes all in on crowdsourced innovation.
Check out the HR Daily Advisor article for more.