Quantifying a Culture of Innovation

A Rigorous, Quantitative Analysis of Corporate Innovation Cultures

In partnership with Northwestern’s Kellogg School of Management, Spigit has conducted the most comprehensive study of corporate innovation.

Examining five years of anonymous data in Spigit’s database of over 6 million users in 170+ countries, we discovered that a culture of innovation can be measured – with a 99% statistical confidence level – by a metric we call ideation rate. For the first time ever, companies can clearly measure – and influence – how innovative their cultures are.

Download this whitepaper to get an in-depth look at this groundbreaking study.

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